“A wonderful fact to reflect upon, that every human creature is constituted to be that profound secret and mystery to every other.” Charles Dickens
The reality is that we sometimes astonishingly know a little about our own minds, and much less about the way others think, despite our best efforts to "know thyself,"
Have you ever asked yourself?
- Why are we doing the things that we do?
- Why do some people like sport activities and other would rather stay home watching TV or read a book?
- Why some people like Indian food and other like Chinese’s?
- Why people like hot chocolate while others prefer coffee?
- How can some of us remember the names of people we met long ago when we cannot remember the name of someone we just met?
- Why do some people always seem happy and successful while others look depressed and demotivated?
- Why people react to a certain type of advertisements and others never look at it?
- Why some people buy product online while others never trust it?
These are the sorts of questions we can try to answer through our Business Psychology Program which will be taught by expert, industry professionals with years of experience, as well as security personnel, connecting you to some of the brightest minds ever.
To be able to answer these questions and more, we have to go in-depth into psychology but the science itself is too complicated and not easy to be understood, as there are are two different kinds of psychology; the Experimental Psychology which uses classic, laboratory-based, scientific methods to study human behavior and this is not our target, and Social psychology which tends to study how people behave in real-world situations and how we can work more efficiently in offices and factories.
We will go in depth into some main areas in Psychology in which is much related to Business by focusing on two Modules as follows:
This module will provide theories and ideas of psychological science in core areas of study and help to acquire a broad foundation of knowledge of these core areas, as well as many specialist sub-areas of psychology (e.g., biological psychology, learning, sensory and perceptual processes, memory, thought and knowledge, language, social, developmental, neuropsychology, individual differences). The individuals will be able understand human behavior and spotting recurrent patterns in human activity. Identify the shortcomings and pitfalls of a particular line of action. Tackling a range of different types of problems, apply different strategies and approaches to understanding problems and identify the practical steps to implement a solution.
- Perception: it is how you react to the world.
DO YOU BELIVE that your behavior usually starts with sensory perception: the way your five main senses (vision, hearing, smell, touch, and taste), plus other, lesser-known sensory abilities such as proprioception (your sense of where your limbs are and how your body is moving), feed information into your brain and produce the appropriate response.
Learning: is called developmental psychology.
It investigate how humans develop into children and adults: for example, how they learn language, how they turn specific, concrete examples of things they see around them into much more general, abstract principles which we learn to survive and the relative importance of Nature (genetic factors—things we’re born with) and Nurture (the environmental factors—things we’re taught and learn) Which constitutes our understanding of things, our knowledge, our language, our experiences and that is reflected in our personalities.
Cognitive psychology: The Human Information Processors.
It is about how we receive or take in information, process or store it in our brains, and then output results, how do we understand a simple sentence whispered into our ears? How can we remember everything from how to ride a bicycle to remember names, to understand the fundamental difference between these two types of memory (knowing how to do something, which is called (procedural memory), and knowing facts about the world, which is declarative memory)? all that and more is Cognitive Psychology.
- Intelligence: It is about the general ability to solve problems.
Some allegation and suggestion by William Shockley indicated that there was a link between race and intelligence that made white people intellectually superior to blacks which was controversy that time. However, the study of intelligence has often proved intensely controversial, for instance; some cynics have defined intelligence as the mere ability to pass intelligence tests, but although psychometric testing is as popular as ever in recruitment for jobs, intelligence tests are not, and never have been able to predict people’s ability to live happy, worthwhile, successful lives, and this will be one of the main arguments people may face studying Intelligence.
- Neuropsychology: is also called phrenology.
It is how behavior, emotion, and cognition on the one hand, and brain function on other hand work together. it’s remarkably easy to forget that most of the cool and fascinating things you discover happen inside the brain, is all about figuring out how the brain is structured and how different parts of it have different functions. For example, it is well known that the right half of the brain is dreamily creative while the left half is clinically rational; however, for most of the things we do, many different parts of the brain are involved, either working in parallel or in complex serial circuits.
- Abnormal psychology:
People are hugely diverse and different and while it’s difficult to define "normal" behavior, it’s somewhat easier to point to examples of abnormal behavior, which is harmful to people and those around them. behavior can become abnormal for a wide variety of reasons, which we might broadly divide into behavioral, cognitive, and neurochemical/biological. For example; you might develop an eating disorder if you convince yourself you’re fat, after becoming obsessed with skinny catwalk models however understanding the cause of the problem would be the first step toward treating it.
Business Psychology is one of the fastest growing disciplines in Applied Psychology. studying Business Psychology means bringing balance to the workplace and contributing to employee wellbeing and organisational excellence. Our Business Psychology diploma applies psychological theories, methods and processes in practical business scenarios, students will undertake fieldwork and develop professional skills in a variety of real-life situations.
Introduction to Business Psychology
This module will introduce you to the main approaches (individual differences, human relations and cognitive) to studying organisations and their psychology focusing on areas such as personnel selection, individual and group performance, decision making, communication and psychological well-being, ethical principles and tools that can be used to deal with moral dilemmas often arising in business contexts.
Key skills: Applying the psychology to real business issues. Analyse the basic mechanisms in groups that occupy the same position in the social structure in terms of power, status, and group size. Dealing with changing of work and work options. Handling ethical, logistical, and methodological challenges in applied psychology.
This module is designed to introduce the business function, with specific focus on marketing, data analysis, information systems, economics and the business environment and to be able to collect and analyse data, and present solutions to real-world problems based on marketing data. You will learn basic business and economic concepts and their application to current issues.
Key skills: Leadership, analytical and evaluation skills, Interpersonal skills, Communication and motivation, Organization and delegation, Forward planning and strategic thinking, Problem solving and decision-making, Commercial awareness and Mentoring
Management by Intelligence:
This module will introduce you to the world intelligence and how you can use their strategy and techniques on your organization to achieve the highest gains with the least possible loss of up to zero. You will be able to understand and examine the origins, nature, processes, roles and case studies of intelligence and their interaction with developments in international security, understanding the problems connected with intelligence collection, assessment and ability to predict events in organization; and an appreciation of the particular ethical concerns generated by intelligence and apply it on the world of Business.
Key skills: Critical thinking, analytical, problem solving, decision making, communication, interpersonal, as well as the ability to conduct investigation and proficiency with industry context.
Business psychology into practice:
- Gathering and using evidence in work psychology
- Employee engagement, motivation and invoice
- Well-being and work
- Work design, organizational change and development
Key skills: Applying all the knowledge, theories, strategies, methods and techniques into business and real-life
The standard length of a BPD (Business Psychology Diploma) is 6-12 months.