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Business Psychology
“A wonderful fact to reflect upon, that every human creature is constituted to be that profound secret and mystery to every other.” Charles Dickens
The reality is that we sometimes astonishingly know a little about our own minds, and much less about the way others think, despite our best efforts to "know thyself,"
So,
Have you ever asked yourself?
- Why are we doing the things that we do?
- Why do some people like sport activities and other would rather stay home watching TV or read a book?
- Why some people like Indian food and other like Chinese’s?
- Why people like hot chocolate while others prefer coffee?
- How can some of us remember the names of people we met long ago when we cannot remember the name of someone we just met?
- Why do some people always seem happy and successful while others look depressed and demotivated?
- Why people react to a certain type of advertisements and others never look at it?
- Why some people buy product online while others never trust it?
These are the sorts of questions we can try to answer through our Business Psychology Program which will be taught by expert, industry professionals with years of experience, as well as security personnel, connecting you to some of the brightest minds ever.
Now
To be able to answer these questions and more, we have to go in-depth into psychology but the science itself is too complicated and not easy to be understood, as there are are two different kinds of psychology; the Experimental Psychology which uses classic, laboratory-based, scientific methods to study human behavior and this is not our target, and Social psychology which tends to study how people behave in real-world situations and how we can work more efficiently in offices and factories.
We will go in depth into some main areas in Psychology in which is much related to Business by focusing on two Modules as follows:
Psychological Modules
This module will provide theories and ideas of psychological science in core areas of study and help to acquire a broad foundation of knowledge of these core areas, as well as many specialist sub-areas of psychology (e.g., biological psychology, learning, sensory and perceptual processes, memory, thought and knowledge, language, social, developmental, neuropsychology, individual differences). The individuals will be able to understand human behaviour and spot recurrent patterns in human activity. Identify the shortcomings and pitfalls of a particular line of action. Tackling a range of different types of problems, applying different strategies and approaches to understanding problems and identifying the practical steps to implement a solution.
Content
- Perception: it is how you react to the world.
DO YOU BELIEVE that your behaviour usually starts with sensory perception: the way your five main senses (vision, hearing, smell, touch, and taste), plus other, lesser-known sensory abilities such as proprioception (your sense of where your limbs are and how your body is moving), feed information into your brain and produce the appropriate response.
Learning: is called developmental psychology.
It investigates how humans develop into children and adults: for example, how they learn language, how they turn specific, concrete examples of things they see around them into much more general, abstract principles which we learn to survive and the relative importance of Nature (genetic factors—things we’re born with) and Nurture (the environmental factors—things we’re taught and learn) Which constitutes our understanding of things, our knowledge, our language, our experiences and that is reflected in our personalities.
Cognitive psychology: The Human Information Processors.
It is about how we receive or take in information, process or store it in our brains, and then output results, how do we understand a simple sentence whispered into our ears? How can we remember everything from how to ride a bicycle to remember names, to understand the fundamental difference between these two types of memory (knowing how to do something, which is called (procedural memory), and knowing facts about the world, which is declarative memory)? all that and more is Cognitive Psychology.
- Intelligence: It is about the general ability to solve problems.
Some allegations and suggestions by William Shockley indicated that there was a link between race and intelligence that made white people intellectually superior to blacks which was controversial at that time. However, the study of intelligence has often proved intensely controversial, for instance; some cynics have defined intelligence as the mere ability to pass intelligence tests, but although psychometric testing is as popular as ever in recruitment for jobs, intelligence tests are not, and never have been able to predict people’s ability to live happy, worthwhile, successful lives, and this will be one of the main arguments people may face studying Intelligence.
- Neuropsychology: is also called phrenology.
It is how behaviour, emotion, and cognition on the one hand, and brain function on the other hand work together. it’s remarkably easy to forget that most of the cool and fascinating things you discover happen inside the brain are all about figuring out how the brain is structured and how different parts of it have different functions. For example, it is well known that the right half of the brain is dreamily creative while the left half is clinically rational; however, for most of the things we do, many different parts of the brain are involved, either working in parallel or in complex serial circuits.
- Abnormal psychology:
People are hugely diverse and different and while it’s difficult to define "normal" behaviour, it’s somewhat easier to point to examples of abnormal behaviour, which is harmful to people and those around them. behaviour can become abnormal for a wide variety of reasons, which we might broadly divide into behavioural, cognitive, and neurochemical/biological. For example; you might develop an eating disorder if you convince yourself you’re fat, after becoming obsessed with skinny catwalk models however understanding the cause of the problem would be the first step toward treating it.
Modules:
Business Psychology is one of the fastest-growing disciplines in Applied Psychology. Studying business Psychology means bringing balance to the workplace and contributing to employee wellbeing and organisational excellence. Our Business Psychology diploma applies psychological theories, methods and processes in practical business scenarios, students will undertake fieldwork and develop professional skills in a variety of real-life situations.
Content
1 - FOUNDATION OF PSYCHOLOGY
Unlock the secrets to the most complex object in the known universe the human brain. A basic introduction of psychology and the processes and methods used within the field.
An introduction to the systematic study of human cognition, emotion, and behaviour
with an emphasis on the scientific method. Fundamentals of behaviour, learning,
conditioning, development, cognitive processes, perception, emotion, personality, and psychopathology are among the content areas studied. Particular emphasis is placed on the use of the scientific method for the study of human nature.
In addition, the student will explore the mystery of EQ (Emotional Intelligence) and how it has a great impact on our daily communications.
After exploring the EQ concept the student will be provided with tools to practice it to manage and know himself and the other.
Students successfully completing the course will demonstrate a general understanding of the knowledge established in these areas, as well as the methods used by psychologists to acquire that knowledge.
Key skills: Applying psychology to real business issues. Analyse the basic mechanisms in groups that occupy the same position in the social structure in terms of power, status, and group size. Dealing with changing work and work options. Handling ethical, logistical, and methodological challenges in applied psychology.
2 - INTRODUCTION TO BUSINESS PSYCHOLOGY
Unlock the Secret of Business Psychology and Learn How to Deal with People in a Corporate Setup.
An overview of foundational aspects of the field in industrial/ organisational psychology through the lens of the scientist/ practitioner model. This module will introduce you to the main approaches (individual differences, human relations and cognitive) to studying organisations and their psychology focusing on areas such as Organisation Culture, individual and group performance, Change management, organisation communication and psychological motivation at work.
By the end of this module you will be able to:
Turn to others when you begin to slow down, stoke motivation the right way, approach cultural and work psychology, explain the levels of organisational culture, apply conditions for changing mindsets, and apply new ways to lead successful change.
Key skills: Leadership, analytical and evaluation skills, Interpersonal skills, Communication and motivation, Organisation and delegation, planning and strategic thinking, Problem-solving and decision-making, Commercial awareness and Mentoring
3 - THE PSYCHOLOGY OF PEOPLE MANAGEMENT
This module is designed to introduce Leaders and managers, with a specific focus on the psychology of leadership, the psychology of persuasion and the influence to understand the psychology of why people say "yes"—and how to apply these understandings. The Psychology of People Management: How to Motivate People to Be Their Best at the Workplace.
By the end of this module, you will:
Demonstrate the importance of teamwork in a wide variety of workplace settings and what we know so far about team functioning. Learn elite, exclusive persuasion and influence techniques based on new, cutting-edge cognitive psychology principles. Learn Effective Psychological Techniques How to Persuade, Win Sympathy and Convince even the most Stubborn People.
Steps to clarify a conflict, Communication as a key element to solve conflicts, Best practices for conflict solving and What it means to be resilient.
4 - THE PSYCHOLOGY OF DECISION MAKING AND ETHICAL REASONING NI PSYCHOLOGY
Have you ever made a quick decision confidently, founded on supposedly supporting research, only for it to backfire?
If so, you were likely influenced by cognitive bias. Improve your decision-making by learning how to recognise and address unwanted influences on your decisions.
This module will provide you with an overview of decision-making as it relates to management, organisational behaviour issues, and research. This engaging module examines the way individuals make decisions; and how they form judgments privately and in the context of the organisation. It also discusses the interplay of the group and institutional dynamics and their effects on the decisions made within and on behalf of organisations and ethical principles and tools that can be used to
deal with moral dilemmas often arising in business contexts. practices for conflict solving and What it means to be resilient
- Gathering and using evidence in work psychology
- Employee engagement, motivation and invoice
- Well-being and work
- Work design, organizational change and development
5 - WELL-BEING AT WORKPLACE
This module was designed by experts in wellbeing at work, mental health and resilience. The content covers both working in an office environment and some of the wellbeing and mental health challenges of remote working, and where responsibility lies for ensuring the people in our organisations get the support that is required. It will equip HR teams and people managers to take the necessary steps in supporting their teams and in creating supportive working practices.
By the end of this module, you will:
Effectively articulate the importance of well-being in your places of work and the role it has in organisational success, using evidence and data to support their position, influence the way that wellbeing initiatives and policies are developed and implemented drive the creation of a working environment supportive of wellbeing and resilience, considering where in your organisation the responsibility for wellbeing lies.
6 - BUSINESS PSYCHOLOGY INTO PRACTICE
This module focuses on practical aspects of applying psychology to work and organisations. The module combines teaching conceptual frameworks with opportunities to engage in evidence-based practice through case studies, project work and participation in peer mentoring.
On completing the module you will be able to:
Understand the human behaviours and ways of thinking, Employee selection, Evaluating, Assessing, Training and development, Satisfaction and commitment.
Key skills: Applying all the knowledge, theories, strategies, methods and techniques to business and real-life
Duration:
The standard length of a BPD (Business Psychology Diploma) is 6-12 months.
