Transformation rarely fails because of technology. It fails because of culture, ownership, and the inability to change behaviour at scale. This Digital Transformation short course from Royale Business College examines how organisations genuinely modernise: redesigning processes, decisions, customer experiences, and ways of working.
Across four lessons, it is practical, commercially grounded, and openly sceptical of transformation theatre.
- What digital transformation really means beyond buying software
- How to build and prioritise a transformation roadmap
- Redesigning customer journeys, processes, and operating models
- Leading transformation and overcoming cultural resistance
- What Digital Transformation Really Means Why transformation is business redesign, not automation.
- Building a Transformation Strategy Assessing current state, defining ambition, and prioritising the roadmap.
- Customer, Process and Operating Model Redesign Journey mapping, simplification, and cross-functional ownership.
- Data, AI and Leading Transformation Through People Practical AI and why transformation succeeds or fails on behaviour change.